Sarah McSpiritt
Innovating for Impact
Innovation starts with great ideas. In alignment with The College’s mission, the executive leadership team identifies and vets all ideas for new initiatives and program offerings rigorously, weighing their potential to help achieve the institution’s strategic goals. A new designation program, for example, might help us:
- Enhance the education experience for learners
- Fill voids in the financial services profession and society
- Advance data-informed planning and decision-making
By adhering closely to these goals and establishing measurements to track our progress toward them, we ensure The College’s ability to deliver high-quality experiences for all our constituencies.
“It is the responsibility of The College to uphold the promises we make to our students, learners, business partners, communities, and society. Assessing and reporting on our institutional effectiveness holds us accountable and allows us to be proactive and relevant in our delivery of applied financial knowledge.”
What’s Old is New
Innovation occurs within long-standing programs, including the one that started it all: the Chartered Life Underwriter® (CLU®)—a designation program that is continuously improved, including most recently in 2022. During the latest reporting process to maintain its institutional accreditation, The College highlighted the reimagining of the CLU® through a collaborative effort led by Program Director David F. Pierce, MSFS, MSM, MA, AEP®, CLF®, ChFC®, CLU®.
Through the collection of student and course enrollment data, the program director and faculty identified a growing downward trend, necessitating a question and call to action: What was causing the downturn in student enrollment to CLU®?
The program team turned to corporate partners and alumni to explore the issue with a survey. As this pie chart shows, the majority (68%) agreed or strongly agreed with focusing the curriculum and shortening the program.
From this data, the program team went to The College faculty and leadership to propose a program consisting of four core courses plus one elective, using the Personal Pathway® delivery model.
The CLU® program is now tracking the impact of this change by looking at enrollment and course persistence. We see an early spark of progress in the enrollment and persistence of students from the first to the second course, as well as positive feedback from students.
“Streamlining the CLU® program from eight to five classes was a big improvement...the program [is] so well structured, [it] provides the ease of studying and understanding how various concepts apply in real life.”
Successful, continuous improvement is the cornerstone of a strong academic institution. And that will always require assessing existing programs for relevancy and quality, and then adapting as needed.
What’s New Now
The evolution of the financial services industry also necessitates the updates of existing, and development of new programs—a process that itself benefits from recent innovation.
When the time comes to develop a new program, the process involves internal teams—including Academics, the Institute for Learning Innovation (ILI), and more—and in some cases, additional experts and partners who help The College expand our resources and what we offer.
Happening now, The College is developing a first-of-its-kind Tax Planning Certified Professional (TPCP) Program, with the leadership of renowned subject matter expert and College alumnus Jeff Levine, CFP®, CPA, PFS, CWS, AIF®, RICP®, ChFC®, BFA™, MSA.
Read the full article and learn more about The College’s innovative program offerings, including the TPCP Program, in our 2023-2024 President’s Report.
Insurance & Risk Management Insights
Rest in Peace, Reggie Rabjohns, CLU®, ChFC®
Reggie Rabjohns was a member of the Board of Trustees for nine years and of the President’s Circle for 17; he was a member of The American College Foundation Board for 18 years, and he served two years on the President’s Advisory Council as well. In recognition of his “Distinguished Service to Education and Professionalism,” Rabjohns was the 2008 recipient of the Solomon Huebner Gold Medal, and he was inducted into the Alumni Hall of Fame in 2014.
Asked about his belief in the importance of education, he said: “Part of the definition of being a professional means being committed to a lifetime of continuing education… and in our industry, it’s very rare to come across someone who isn’t a graduate of The American College.” In that vein, Rabjohns exemplified The College’s mission to uplift the profession and society.
Rabjohns often spoke of the “magic of life insurance.” At The College, we also celebrate the magic of people like Reggie Rabjohns, whose investment in The College sustains us and helps us continue to evolve.
Read the full article and learn more about Reggie and how you too can support The College’s mission in our 2023-2024 President’s Report.
Diversity, Equity & Inclusion Insights
Embracing Diversity in Financial Services
Looking across key demographic segments, namely gender and race, financial services as a whole has not been representative of the American population. According to the Census Bureau, as of 2021, 69% of all financial advisors were male, and 80% of all personal financial advisors were white. Ten years ago, these numbers looked very similar, with men making up 68% of all personal financial advisors, and white advisors making up nearly 85% of the field.
In an industry dedicated to client service, these figures not only raise questions about how effectively representatives can reach diverse client bases, but they also show very little movement over the past decade toward becoming more representative of the population. This would seem to indicate that while creating an atmosphere of equality and representation is a noble goal, companies in the financial services industry are still facing challenges in this area.
It is for this reason The College has taken a number of actions in support of representation. Through ambassador programs, such as the FinServe Network, American College Centers of Excellence–including the Center for Economic Empowerment and Equality, the Center for Women in Financial Services, and the Center for Military and Veterans Affairs–and events, such as the Conference for African American Financial Professionals (CAAFP) and the Black Executive Leadership Program (BELP), we are acting on our commitment toward a more representative financial services industry.
One of these initiatives, the FinServe Network, was a new program at The College in 2023. The FinServe Network is a volunteer group of alumni and leaders who share The College’s values and help the institution amplify our benefit to the financial services profession. The ambassadors who comprise the FinServe Network have unique backgrounds and expertise, collectively representing the diverse landscape of the country that we hope to see brought to the profession.
The push for equal representation is not a passing trend at The College and has, in fact, been part of The College’s vision for some time, as demonstrated by one of its longest standing events, the CAAFP. In 2024, The College will host our 18th annual CAAFP as the industry’s premier gathering of Black and African American financial services professionals and DEI-committed professionals. This gathering brings together advisors, agents, educators, and thought leaders to discuss initiatives advancing African Americans in financial services. The CAAFP represents something far greater than a simple conference; it represents an opportunity for African American financial services professionals to come together as a community.
“The CAAFP is just one example, though significant, of how we walk the talk. The conference provides a visual symbol of how The College is working to serve underrepresented groups in our industry. ‘If I can see it, I can be it!’ is our mantra and, as a platform where we convene Black and African American financial advisors and allies at all levels, there’s nothing else like it,” says Deborah Glenn, executive director of the Center for Economic Empowerment and Equality.
Read the full article and learn more about The College’s efforts towards greater representation in the financial services profession in our 2023-2024 President’s Report.
Building Client Connections for Retirement Planning Success
Research including The College’s own 2023 Retirement Income Literacy Study suggests troubling knowledge gaps in the average American’s understanding of retirement planning, with 74% of consumers ages 50 to 75 failing a test of basic retirement knowledge. Another industry survey, the 2023 National Retirement Risk Index, predicts 51% of today’s working-age households will be unable to maintain their pre-retirement lifestyle once they leave the workforce.
To meet this moment, The College has named focusing on retirement as one of our 2024 strategic priorities: ultimately, to become the industry’s leading source of knowledge on retirement planning. There are many opportunities to do so, according to Sandy Herzlich, vice president of retirement strategy – but first, one has to challenge the notion that simply having a large nest egg is the solution.
“There are different levels of satisfaction in retirement, and different goals depending on the person,” he says. “Retiring with a lot of money alone isn’t a recipe for success. Because of this, retirement planning is going to be a much more relationship-driven business moving forward. Advisors need all the expertise, but they also need to couple that with layering in more personal aspects: understanding what their clients’ goals are and what potential roadblocks could stand in their way. They’re not just a financial manager; they’re a true partner.”
That understanding is critical to this time and place, according to Eric Ludwig, PhD, CFP®, our Retirement Income Certified Professional® (RICP®) Program director. He cites the common industry consensus that the Baby Boomer retirement wave is cresting in 2024, with roughly 12,000 Americans turning 65 every day.
“The number of Boomers retiring has been growing every year as that generation ages out of the workforce, but this year, more of them will be entering retirement than ever before or likely ever will again,” Ludwig says. “People are living longer than programs like Social Security were ever intended for, and it’s stretching resources all over the place.”
Because of this, Ludwig agrees that the psychology of retirement planning is a subject of paramount importance, and one he plans to incorporate even more into the RICP® Program curriculum over time.
“As human beings, our minds are not well-adapted to deal with uncertainty, and with all the options available and changes going on today, so much of retirement planning is fundamentally uncertain,” he says. “Advisors may think they can address these concerns with spreadsheets and calculations, but once you get started, you realize it’s more about relationships and trust than anything.”
Ludwig’s and Herzlich’s assertions follow the numbers: in The College’s 2023 Retirement Income Literacy Study, researchers found a clear correlation between lower client anxiety about retirement planning and the presence of a qualified, competent advisor. In all, nearly 11 points could be added to a respondent’s retirement knowledge score if they had working relationship with an advisor – data Ludwig calls evidence of a “significant positive benefit.”
Read the full article and learn more about The College’s impact on the retirement planning field today, as well as new initiatives in the works to address this growing need, in our 2023-2024 President’s Report.
Special Needs Planning Insights
Breaking Barriers: Celebrating Women’s Vital Roles as Disability Advocates
During Women’s History Month, we celebrate the accomplishments of women and take this opportunity to reflect on their contributions to the betterment of society. Included amongst these women working to improve the lives of others are women who advocate and care for others, specifically individuals with special needs. Caring for a family member living with disabilities can lead to several challenges, and one of the key aspects these women caregivers must consider is how to secure benefits that protect the financial future of their adult children with disabilities.
Here are some important points for women to consider when applying for Social Security benefits:
Understanding and Qualifying for the Benefits
Benefits require individuals to meet specific criteria. It’s important for women applying for these benefits to evaluate the criteria and consider whether their adult children with disabilities meet the requirements.
Application Process and Benefits
Understanding who to contact, the necessary documentation, and how to schedule an appointment are key aspects of ensuring adult children with disabilities receive the appropriate benefits.
Ethics In Financial Services Insights
Insights and Highlights: AI Ethics in Financial Services Summit
Held as an immersive and educational meeting of financial experts spanning diverse corporate roles, the panel-led discussions explored the pivotal concept of trust in AI within the financial services industry. Key discussions encompassed:
- The ethical risks of AI in finance: From fairness concerns to biased algorithms, including potential pitfalls and how to mitigate them.
- Restoring trust through responsible AI: Best practices for developing, deploying, and governing AI ethically and transparently.
- The future of AI in insurance underwriting: Insights into the latest regulatory updates and ethical considerations in this critical area.
During our productive roundtable discussion, issues regarding transparency, mitigating bias, and the necessity for standardized practices were highlighted. The dialogue underscored the significance of employing data ethically to cultivate consumer trust. There was consensus on the importance of collaborative efforts to develop trustworthy AI solutions that ensure fair and responsible practices within the insurance industry in particular.
Panel topics included:
- AI Regulation Update
- Jillian Froment, Executive Vice President and General Counsel, American Council of Life Insurers (ACLI)
- Kaitlin Asrow, Executive Deputy Superintendent, Research and Innovation Division, New York Department of Financial Services
- Stephanie Schmelz, Deputy Director, Federal Insurance Office U.S. Department of Treasury
- Self-Regulatory Approaches to AI Governance
- Moderator: Sophia Duffy, JD, CPA, AEP®, Associate Professor of Business Planning, The American College of Financial Services
- Anthony Habayeb, Co-founder & CEO, Monitaur
- Reva Schwartz, Research Scientist, National Institute of Standards and Technology
- Fireside Chat
- Arezu Moghadam, Ph.D., Managing Director and Global Head of Data Science, J.P. Morgan Asset Management
- Marty Edelman, Senior of Counsel, Paul Hastings
- Unpacking “Fairness” in Insurance
- Moderator: Azish Filabi, JD, MA, Associate Professor of Business Ethics, Executive Director, The American College Cary M. Maguire Center for Ethics in Financial Services
- Lisa A. Schilling, FSA, EA, FCA, MAAA Director of Practice Research, Society of Actuaries Research Institute
- Peggy Tsai, Chief Data Officer, BigID
- Case Study - AI Governance in Life Insurance
- Azish Filabi, JD, MA, Associate Professor of Business Ethics, Executive Director, The American College Cary M. Maguire Center for Ethics in Financial Services
- Sophia Duffy, JD, CPA, AEP®, Associate Professor of Business Planning, The American College of Financial Services
The summit provided valuable insights into the evolving landscape of AI regulation and ethics, emphasizing the importance of collaboration, transparency, and responsible AI practices.
Stay tuned for forthcoming insights highlighting specific discussion topics from our esteemed panelists, including regulators, researchers, and industry leaders.
To learn more about AI in financial services, you can explore further with research from the Center for Ethics in Financial Services.