President’s Report 2024
Shaping Knowledge, Building Impact
Author

George Nichols III
CAP®
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April 04, 2025
Together, we are driving transformative change for the profession and society. This report showcases a few of the many people and stories of impact over the year 2024.

If I were to encapsulate the past year in a word, it would be transformative. The title of this report, Shaping Knowledge, Building Impact, exemplifies what we accomplished through the transformative 12 months of 2024.
Just as the verbs shaping and building are ongoing, so is transformation – it’s a journey, not a destination. Transformation is also about connecting knowledge (whether that’s data-based insight, or direct feedback from our students, alumni, and strategic partners, or some other source of input) to impact. What value is knowledge if it won’t have an impact? Likewise, what good is the impact if it isn’t grounded in knowledge?
Throughout this report, you’ll find stories that showcase the transformative connection between knowledge and impact, including:
- How in-demand learning and specialized knowledge can power growth
- What (and who) makes the student experience great
- Why representation is the key to growing the profession
- When and where lifelong learning can expand one’s opportunities
This is the arc of our remarkable story – and yours. After all, The College’s transformation is a collaborative process and you play an important role.
Whether you’re a student, alum, strategic partner, friend, or supporter of The College, I cannot thank you enough for the time, talent, and treasure you have put into the transformative year of 2024.
I hope you’ll read the President’s Report and share it with others. Then, please join us in continuing our mission to uplift the profession and benefit society this year.
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