My Calling to Serve
“Maya Angelou once said, ‘Nothing will work unless you do.’ That speaks to me, as I have always believed that opportunity is the reward of perseverance, and that every step taken should be forward.”
A Catalyst for Transformative Change
Identifying Solutions
President Nichols is a forward-thinking leader who believes in addressing the challenges confronting the financial services industry — including improving recruitment and retention rates for all.
Building Impact
President Nichols takes pride in using The College to drive better outcomes not just for the profession, but for society at large. See how in the 2024-2025 President’s Report.
Expanding Opportunities
President Nichols’ wide vision continues to expand as the financial services profession grows and changes. Get insights into his future plans in this episode of our Shares podcast.
Too often, new recruits are a few months into [their financial services] role when it hits them: ‘I didn’t sign up for this!’ Better communication and alignment upfront — about the roles available, their compensation models, and what success looks like, including the different pros, cons and tradeoffs of each, and the options to create a personalized career path — may keep newcomers in the profession.
George Nichols III, CAP®
WealthManagement.com, November 2024
Working with industry leaders and financial professionals, it is truly an honor to play a role in helping consumers address their need for financial security and develop financial plans that enable each of them to live the ‘why’ in life that they define for themselves.
George Nichols III, CAP®
Leaders Magazine, March 2025
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The President's Thoughts
Insights
From Recognition to Realization
President and CEO George Nichols III, CAP®, reflects on Juneteenth and College initiatives, including the upcoming CAAFP event this August.
June 18, 2025
Insights
Each year, as we observe Memorial Day and Military Appreciation Month, we are called to pause and reflect.
May 22, 2025
Insights
Together, we are driving transformative change for the profession and society. This report showcases a few of the many people and stories of impact over the year 2024.
April 04, 2025
Insights
Black History is America’s History
As we celebrate Black History Month, we have an opportunity to reflect on the history and future of representation in financial services.
February 20, 2025
Insights
I am sad to announce the passing of alumna Jayne N. Schiff, MSFS, CLU®, ChFC®, CAP®, ChSNC®, RICP®, REBC®, survived by her husband, Albert J. “Bud” Schiff, CLU®, CAP®, RICP®, son, Matthew E. Schiff,…
November 15, 2024
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