Get to Know the Center
Learn how the Center is strengthening the financial services industry through knowledge and insight.
Forging the Future of Wealth Management
The American College O. Alfred Granum Center for Financial Security conducts cutting-edge research and develops powerful goal-based planning strategies that are redefining the fields of wealth management and financial planning.
Guided by Evidence
Our Work is Grounded in Science
Our approach to planning sets our work apart. We analyze the data to develop research-based wealth management techniques that provide real value to clients.
Inspired by O. Alfred Granum
Al Granum’s Vision Guides Our Passion for Truth
Al’s passion for honest and evidence-based financial advice and his drive to professionalize our industry led to the Center’s creation. We carry forward Al’s vision of a strong, client-focused, and effective financial services industry.
Focused on the Future
We Look Ahead to the Future of Finance
In 2023, the Center will explore new research on investor demand for investments that trade gains for loss protection, differences between Millenial and older investors, and an in-depth analysis of investors in digital assets.
Goal-Based Planning Drives Wealth Management
53%
Of clients are primarily interested in an advisor who develops a plan to meet financial goals rather than simply evaluating investments.1
95%
Of clients expect wealth management services from their financial advisors.2
50%
Of clients rank education such as certifications as one of the top 3 (of 10) most important characteristics they look for from an advisor.3
Learn More About Our Work
Research
Retirement: The Power of Tracking
Research shows people who track their fitness also track their financial wellness. And just like tracking one’s physical fitness can help motivate healthy behaviors, tracking one’s retirement savings…
July 26, 2024
Podcasts
Shares: Going Deep on FIAs and RILAs
Many experts say annuity products can make sense as one part of a comprehensive financial plan; however, they can also be extremely complex.
May 20, 2024
01/03
Rigor, Research, and Relevance Fuels the WMCP®
Our industry-leading insights have inspired our Wealth Management Certified Professional® designation, which delivers a unique and comprehensive overview of goal-based personal wealth and investment management.
Meet Our Donors
Center Founding Partner & Sponsor
Our Partners in Philanthropy
National Strategic Philanthropic Partners
National Philanthropic Partners
1 David Blanchett. The Value of Goals-Based Financial Planning. June 2015.
2 Spectrum Group. Wealthy Investors Series: Wealth Management Redefined. 2021.
3 The American College of Financial Services. RIA Growth and Specialized Knowledge Survey. 2022.