About The College From The President Insights
National Military Appreciation Month
What is the meaning of Memorial Day?
Going back as far as I can remember, Memorial Day in my family has meant remembering the loved ones we have lost. Honoring the memories of beloved family members, including my infant sister who died at only six months of age. Bringing flowers to their graveside on an almost summer and almost always hot day. Celebrating the love of family by spending time together outside of work and school. That is the original, personal meaning I carry with me each Memorial Day.
Of course, as I grew older and gained more life experience, my worldview changed. Only then did I come to realize all the meanings of Memorial Day. Today, I think of the families preparing to bring flowers to the gravesides of their beloved soldiers, men and women who sacrificed their lives in service to our great country. I think of the young – and the young at heart – eager to wear red, white, and blue at local parades.
Today, I think of the families preparing to bring flowers to the gravesides of their beloved soldiers, men and women who sacrificed their lives in service to our great country.
Indeed, there is no one way to celebrate Memorial Day. I sincerely hope, however, that we all take a moment to appreciate those who have protected our freedoms, including the freedom to choose how we will spend the day.
Originally called Decoration Day when it was formalized in 1868, Memorial Day is the final of three designated days to honor the military community in May, following Armed Forces Day and Military Spouse Appreciation Day. In fact, May is National Military Appreciation Month.
What is the meaning of appreciation?
The word appreciation derives from the Latin word for price. I believe it is very important to appreciate that members of the military community are willing to pay the ultimate price for our country.
Perhaps another way to translate this word is to think of appreciation as the act of pausing to consider someone or something not in the literal sense of a price or sum, but rather, in the sense of intangible value. Freedom, sacrifice, leadership, determination, the resiliency of the human spirit – these are ideals we value, and ideals that the best of the military community represent for us.
Latin origins aside, to me appreciation means acknowledgment. National Military Appreciation Month gives citizens the opportunity to acknowledge the current, former, and departed men and women of the military community – including active-duty, guard, reservists, and veterans. If you’re not in this group, you likely know someone who is.
Freedom, sacrifice, leadership, determination, the resiliency of the human spirit – these are ideals we value, and ideals that the best of the military community represent for us.
What does the military mean to financial services?
There’s a strong connection between the military community and the financial services profession – and one we continue to strengthen.
Back in 2021, the U.S. Department of Veterans Affairs reported 200,000 service members transitioned to civilian life per year. As of late last year, that number has increased to 250,000 per year. I am hopeful many will join us by pursuing careers in financial services.
When veterans search for well-paying and fulfilling careers that emphasize service and leadership (careers to which they are well-suited), financial professional and financial advisor consistently appear in the top 10 of many lists (here’s an example). Likewise, in my experience, if I had to come up with a list of the greatest leaders in financial services, there’s no doubt military veterans would make it into that top 10.
As I like to say within our College community, and something that certainly holds true within the military-College community: We are stronger together!
When veterans search for well-paying and fulfilling careers that emphasize service and leadership (careers to which they are well-suited), financial professional and financial advisor consistently appear in the top 10 of many lists
How can you get involved?
I want to take this chance to appreciate and acknowledge the military community directly. Thank you for your service! And thank you for being part of The College – whether you’re a student, an alumna, alumnus, or designee, or just getting started.
Others, please join me in recognizing our colleagues who have military backgrounds, or who have family members who are serving or have served. If you can’t connect in person or by phone, you may share this message or acknowledge them on LinkedIn.
You’ll recall I opened this blog by suggesting you ask your friends about their traditions, and I hope you do. I’ll close by asking about yours: Would you please thoughtfully consider starting a new tradition of honoring those who have strengthened our nation – and our profession – by supporting College scholarships, events, or other efforts in the military community?
The American College Center for Military and Veterans Affairs and Center founding partner and sponsor Penn Mutual invite you to join the cause – to help members of the military community expand their opportunities.
Although we can’t put a price on their contributions, we can acknowledge how much we appreciate and value the military community.
2023-2024 President’s Report
As we roll out this year’s report, I’m also excited to introduce Carol Parlin Prushan, our new senior vice president of advancement and alumni relations. Under her leadership, we’re renewing our focus to expand The College’s impact on our communities.
The Rule of Threes
This year’s President’s Report is a great opportunity to learn more about the impactful initiatives tied to our three strategic focus areas.
1. Specialized Knowledge:
The Innovating for Impact article shows how The College is developing new programs on sought-after topics. This includes a sneak peek at how we’re building the #1 most-requested program you’ve been asking about—plus a way to get on our waitlist for it.
“Successful, continuous improvement is the cornerstone of a strong academic institution. And that will always require assessing existing programs for relevancy and quality, and then adapting as needed. The evolution of the financial services industry also necessitates the updates of existing, and development of new programs—a process that itself benefits from recent innovation.”
2. Representation:
The Purple Walls article examines how we support new and diverse talent in the financial profession broadly–and right here at The College. You’ll see powerful demographics and equally powerful programs, with testimonials about what’s working today.
Sneak peek: Ultimately, The American College of Financial Services is seeking to shape the financial services industry into a more representative sample of the Americans served by the industry. Through scholarships, events, programs, and thought leadership, we are undertaking a mission that will benefit not only the individuals and companies that make up the financial services industry, but current and prospective clients as well.
3. Retirement Planning:
The Reimagining Retirement Planning article features The College’s latest thought leadership on a topic of growing importance to your clients. Find out how we’re helping financial professionals reach consumers with robust applied retirement planning knowledge as the Baby Boomer retirement wave rises.
“In survey after survey over the past two years, our thought leaders have consistently found financial professionals, advisors, and even the general public want more retirement planning knowledge to prepare for the challenges and changing landscapes of markets, money, and regulations.”
(Read more about our strategic priorities.)
Measurable, Memorable, and Motivating
We’ve focused on what is measurable, letting the data tell the story wherever possible. And you’ll also find other moving and memorable stories, including a tribute to a dedicated alumnus – a professional whose life reflected a commitment to financial services and whose dedication to The College made a difference for generations to follow. We hope you’ll find all of the articles motivating as you think about your relationship with The College in the years to come.
And be sure to check out the listings of all our volunteers and look for yourself, your friends, and your colleagues among the photos from past events!
On behalf of our faculty and professional staff, I invite you to get your copy, share it with your network, and expand your opportunities.
Please enjoy the report—with our thanks for your support!
Women Working in Everything
Every day, I am inspired by the women in my life. I grew up with four sisters and no brothers. My mother was my first best friend. My wife of nearly 40 years is my forever best friend. Together, we raised our two daughters with the foundation and the faith to become strong, independent women (and raised our son to respect strong, independent women). In celebration of Women’s History Month, I believe all of us—men included—can honor the women in our lives and the women in American history by supporting the positive trajectory women are taking toward a better future. Or at a minimum, by not blocking it.
Allow me to explain. Before I became the first Black president and CEO of The American College of Financial Services, I was the first Black insurance commissioner in Kentucky, the first Black president of the National Association of Insurance Commissioners, and the first Black person elected to New York Life’s executive management committee. When I see a woman shatter a glass ceiling, I see familiar challenges and opportunities reflected in the glass.
When I see a woman shatter a glass ceiling, I see familiar challenges and opportunities reflected in the glass.
Although our stories and our breakthroughs differ, I know firsthand what it’s like to be the “first.” But as my family name would imply (I’m the “third”), and as anyone who has been a first may tell you, we also have a keen awareness of those who came before us. And we hold a special sense of hope for whoever will come next. The first is never the only.
So when I see a woman on the path to becoming a first, I feel the least I can do is move over and let her enter traffic at her own best pace—fueled by her God-given talents, her personal drive, and her applied knowledge. Nothing should stop her.
Now I have to ask: Who or what is stopping women from entering the financial services profession? According to the latest US Census Bureau data, women make up just over 50% of the population; yet less than a third (31%) of financial advisors are women. The fact that the profession is so disproportionate seems like something’s blocking the onramp. This is why The American College Center for Women in Financial Services exists: to promote gender parity in the profession through education, research, and networking. The Center facilitates a community known as Women Working in WealthSM, which is also the name of the Center’s newsletter.
This is why The American College Center for Women in Financial Services exists: to promote gender parity in the profession through education, research, and networking.
As a brother, son, best friend, husband, father, and professional, I support women working in all disciplines; but—as an empathetic “first”—I have a special place in my heart for the women who are working in arenas that may be considered “male-dominated.” Women Working in [Construction, Engineering, IT, and Wealth], I see you!
And someone we all see lately is the contemporary basketball great, Caitlin Clark of Iowa. On February 15, Clark surpassed the NCAA Division I women’s record set by Kelsey Plum in 2017. On February 28, Clark became the top-scoring women’s basketball player, breaking the unofficial record held by Lynette Woodard of Kansas since 1981. Clark’s accomplishment also shined a spotlight on the lesser-known women’s basketball player Pearl Moore, whose all-time record set in 1979 is still higher than Clark’s but not included for comparison because it occurred at Francis Marion College, which is not NCAA Division I. What a wonderful phenomenon when the excellence of one player shines a light on another!
This month, on March 3, Clark set the all-time NCAA Division I scoring record, breaking the record set by men’s basketball player Pete Maravich of LSU in 1970. In that moment, Clark marked a spot in basketball history—not only women’s basketball history. Clark’s greatness as a player is a story of human potential, both for women and men. What a great example of where women are headed in all arenas!
In the final moments of the postgame press conference that followed, a reporter asked:
“You have now scored more points than anyone who has ever played [NCAA] Division I men’s or women’s basketball. As much as you say that record isn’t what you’re thinking about, when you hear it like that, is that going to hit you at some point?”
Clark’s answer:
“Oh, for sure. It's really crazy to think about. Honestly, if you would have told me that before my college career started, I would have laughed in your face and been like, ‘No, you're insane.’
I've always been able to score the ball, but I don’t think people really understand how many amazing players have come before me and been able to score the ball and do it at such a high rate and do it for teams that are really, really good.
And just to be in the same realm of all these players that have been so successful, whether it's Pete [Maravich] or whether it's Kelsey Plum or Lynette Woodard—all these people have just given so much to the game.
Hopefully somebody comes after me and breaks my records and I can be there supporting them. And that's what makes the game of basketball so fun.
But yeah, it'll definitely hit me at some point. Thanks.”
I can’t think of a better way to close out this blog—or this Women’s History Month in March of 2024—than to reiterate Clark’s hope for the future: “Hopefully somebody comes after me and breaks my records and I can be there supporting them.”
Whether you are breaking glass ceilings or breaking records (assets under management, revenue, or hours of CE!); whether you are playing in one division or another (wealth management, retirement, life insurance, tax planning); whether you are new to the game or at the top of your game—The College and I support you on your path to make history.
The Elements of Greatness
King valued education. Indeed, he worked hard and studied for many years to become a highly educated man. After earning his Bachelor of Arts degree at Morehouse College, King went on to earn his Bachelor of Divinity at Crozer Theological Seminary, followed by his doctorate in systematic theology at Boston University.
To understand why King pursued education at the highest levels, look no further than his own writings. Toward the start of his academic journey while at Morehouse, King wrote, “Intelligence plus character—that is the goal of true education.” (I encourage you to read King’s full article here.) Considering his perspective on education, not to mention his chosen discipline (theology), one might infer King’s experience in higher ed influenced his development as a leader, in addition to growing his knowledge base.
Like King, I have always been a believer in education. Like King, I see education as but one way to fulfill a higher calling. Many years after setting out on his journey through higher education, King would go on to say that education was not requisite for greatness. In a sermon delivered just two months before his assassination, King preached:
“If you want to be great—wonderful. But recognize that he who is greatest among you shall be your servant. That's a new definition of greatness. [And] the thing that I like about it: by giving that definition of greatness, it means that everybody can be great, because everybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve…You only need a heart full of grace. A soul generated by love. And you can be that servant.”
—Dr. Martin Luther King Jr.
“The Drum Major Instinct,” February 4, 1968, an adaptation of the 1952 homily by J. Wallace Hamilton (full sermon here)
As educators, as students, and as proponents of lifelong learning within our domain of applied financial knowledge, what might we make of King’s stance on education? Here’s what I believe it means: Although King loved learning, he loved service even more—and the lesson is to apply education in service to others. Formal education (whether a college degree or a College designation) itself is not the key to greatness. Instead, it helps build knowledge, intelligence, and character, which, together, equip us to lead lives of service. Only then can our impact be truly great.
This holiday, let’s align our educational goals to our life goals. Let’s pursue education that builds knowledge, intelligence, and character. And let’s apply what we learn in service to others—with faith, as MLK possessed, that our lives may serve a greater purpose.
Can The Wealth Management Industry Change Its Model To Reach a Diverse Client Base?
Where RIAs Go From Here: American College CEO
Juneteenth and Reclaiming Black Wealth
Juneteenth is a time to celebrate our progress in advancing racial equity and harmony while also being mindful of the work that still needs to be done to eradicate systemic inequities in America.
Here, at The American College of Financial Services, we recognize the impact of economic inequality on communities and are working to narrow the wealth gap by championing diversity in financial services. This August, we will host the 17th annual Conference of African American Financial Professionals (CAAFP), with this year's theme being "Reclaiming Black Wealth." With the passing of the 13th amendment in 1865, African Americans achieved political freedom. Yet, financial freedom remains unobtainable for many Black families leaving nearly 3.5 million Black households with negative net worth and 4.3 million more with a net worth under $10,000.1
The racial wealth gap in America has not continuously widened. In the decades immediately following the end of slavery, the wealth gap was diminishing rapidly.2 In the early 20th century, Black communities were thriving across the country, including the Greenwood District of Tulsa, Oklahoma, Harlem, New York, the "Sweet Auburn" District of Atlanta, and the neighborhood of Christian Street and Black Doctors Row in Philadelphia, which was home to the largest percentage of Black professionals in Pennsylvania.3 However, since the 1980s, the racial wealth gap in America has continued to expand due to unequal pay, limited access to capital, and other discriminatory laws and practices.4
Reclaiming Black wealth in America calls for our Black communities to redefine what "wealth" means holistically, in terms of financial prosperity and beyond, and provide new avenues of access to achieve this wealth. Recognizing the need for relatable, digestible financial education, we launched Know Yourself, Grow Your Wealth® a little over a year ago. Since then, our empowering financial e-learning platform has been instituted at 36 HBCU campuses and enrolled over 3,000 people. Here's a summary of our impact to date:
- 95% of learners are Black and African American, with 70% of completers being Black and African American women under the age of 30
- 90% of participants reported a significant increase in their subjective financial knowledge
- 63% demonstrated an increase in financial skills based on questions in the pre- and post-survey
- 53.8% said they had saved more since starting Know Yourself, Grow Your Wealth®
On Monday, we will celebrate the thousands of people who have increased their financial wellness with Know Yourself, Grow Your Wealth®, the 1,000+ attendees who will be joining us in Chicago at the upcoming CAAFP, the 64 fellows who have graduated from our Black Executive Leadership Program, the 330 advisors of color who have graduated from our Chartered Advisor in Philanthropy® (CAP®) Program, the new strategic partners who are supporting our mission to diversify the profession, and our community which continues to grow in initiative and impact.
Together, this Juneteenth, let's celebrate progress marching on!
1CBS News. 3.5 Million Black American Households Have A Negative Net Worth, New Study Finds. June 2021.
2,4National Bureau of Economic Research. Exploring 160 Years of the Black-White Wealth Gap. August 2022
3NBC News. Philadelphia designates the city’s first Black historic district after yearlong push. July 2022.
As Military Appreciation Month Concludes…
Also observed in May is Military Spouse Appreciation Day, celebrated the Friday before Mother's Day, and Armed Forces Day, which honors all those actively serving each year on the third Saturday of May.
As we go about our pursuits and enjoy our liberties, nearly 1.4 million active duty service members and their spouses stand sentry to ensure our country is ready at a minute's notice. Like our health, our military community, including our guard and reserve service members, is often taken for granted daily. More often than not, when we hear of an overseas conflict, become alerted to a national threat, or require disaster recovery assistance, we acknowledge and admire just how critical they are to our security, safety, and well-being.
At The College, our military community, veterans and their spouses are a daily priority. Helping them pursue new careers in financial services as they transition to civilian life is part of our mission instituted through our Center for Military and Veterans Affairs.
I was beyond proud to see a picture of our Center for Military and Veterans Affairs Executive Director Jim Roy, PMP, appear on my screen while watching a segment before Armed Forces Day on the CBS Evening News with Norah O'Donnell last Thursday. O'Donnell discussed the rank of Chief Master Sergeant of the Air Force, the highest enlisted rank in the United States Air Force and a position only held by 19 people to date. Jim is the 16th Chief Master Sergeant of the Air Force.
I appreciate Jim immensely every day as I do all of our faculty, staff, leadership volunteers, students, and alumni who have served and all the women and men who are serving today for their sacrifices in service to our country. I hope you enjoy this Memorial Day with those you love, doing what you love in remembrance and honor of those who paid the ultimate sacrifice so that we could be free.
An "Uplifting" Call to Arms
They’ve put me hand-in-hand, face-to-face, even heart-to-heart with the men and women of this great profession. I’ve met people from all colors and creeds, including those breaking through societal barriers; the veterans continuing their lives of service; the culture carriers of this profession’s long-standing organizations; and the next generation of advisors looking to make an impact in the communities they serve.
I helped cut the ribbon on The American College of Financial Services’ new home, the Cary Maguire Building – a modern, media-driven location that christened a new day in The College’s storied 93-year history. I spoke at events honoring veterans, industry heavyweights, and our 2019 designee and master’s degree recipients. Also, as the first African-American President in The College’s history, it was a profound honor to open our 14th annual Conference of African American Financial Professionals in Atlanta.
I found its slogan a fitting facsimile to the message I continue to carry with me everywhere I go: lift as you climb.
There’s a stark choice in this profession: get lost in the darkness of power and prestige or lift up others through a dedication to service. This is the financial services profession, where the ultimate benefit must be theirs, not ours. We must lift up our clients, our communities, and new advisors looking to do the same. Our profession will flourish in the years ahead if we follow the “we, not me” mentality. It’s been tested by crises of confidence that soured trust in our stewardship, by rapidly advancing technology that requires a shift to more holistic service offerings, and by a wave of Baby Boomers who are ready to retire even if their finances aren’t.
Instead of sitting in a silo, I call on you to uplift our profession with your knowledge and your wisdom. Embrace the kinship of community, and become a financial mentor to your neighbors, colleagues, and career changers. A larger, more knowledgeable advisor community will benefit clients and improve public perceptions. A common fellowship will expand our professional networks and strengthen our ties to the communities we serve.
Success isn’t about climbing the ladder then kicking it down so no one else can follow. It’s about climbing the ladder, getting to that next level, and looking back at where you started with an extended, helping hand.
The American College of Financial Services is always looking to do its part. Our goal is to be your life-long learning partner – promoting financial literacy, engaging and educating society, and sharing our knowledge with all who need it. We believe that a rising tide lifts all boats; that an informed society asks the right questions, picks the right advisor, and has better financial outcomes.
As I make my way through Year 2 at The College, I look forward to seeing many of you at industry events, hearing your stories, and collaborating with a growing, inclusive profession that is moving in the same direction. Together, we are stronger.
The Vision and Values To Lead Us Forward
The College’s legacy is a virtue. Its 93-year history is one to embrace and leverage, but it certainly cannot impede progress. And that’s the intersection where I live – at the corner of celebrating history and making it.
As The College’s 10th President and Chief Executive Officer, I wholeheartedly thank the over 170,000 alumni who at times have carried this institution with their time and charity. I revere Dr. Solomon Huebner’s vision, not just as this College’s founder, but as the architect of the modern financial services profession. Yet, I am also conscious of a 21st-century marketplace that looks different, works different, and demands different.
Different means moving forward with a clear vision guided by strong values. Here are mine.