This course provides an overview of the research and theory into the field of behavioral finance and how it is applicable to financial service professionals. Student will first learn the theory of rational choice and then go through a series of examples of where people deviate from one might consider a rational decision. They will then learn how to use behavioral biases to help improve client’s financial well-being. 000389 MSFP MSFPP Single Course 10 1.00 Financial Planning Master's Degree Program Advanced Career Professional No No 0003892 0