This course provides an overview of the research and theory into the field of behavioral finance and how it is applicable to financial service professionals. Student will first learn the theory of rational choice and then go through a series of examples of where people deviate from one might consider a rational decision. They will then learn how to use behavioral biases to help improve client’s financial well-being.
000389
MSFP
MSFPP
Single Course
10
1.00
Financial Planning
Master's Degree Program
Advanced Career Professional
No
No
0003892
0