Stand Out as a Specialist
The market rewards professionals who go deeper to support clients with significant wealth and complex needs. See how a specialized designation can be your key to success.
Enroll in RICP® Now & Save
Deliver No-Regrets Retirement
Fall into savings now and specialize in retirement income planning. Enroll in the RICP® Program by 10/20 and save up to $300 on a mark of excellence you can earn in four months or less!
The Beacon for the Financial Services Profession
Client needs are changing. Markets are shifting. The industry is evolving. Since 1927, The American College of Financial Services has leaned into its mission to deliver applied financial knowledge and catalyze change.
Our Journey Together
Your Life's Work
Each day, you help clients understand financial markets and the issues that matter. Thousands of your peers partner on their path to success with us. You can too.
Outsized Outcomes For You. For Society.
200K
Students have completed at least one of The College’s professional designation, certification, or graduate degree courses.
350+
Retirement planning professionals attended The College's inaugural flagship event, Horizons 2025.
+13%
Higher growth in earnings is one of the outcomes College designees experienced over the past three years compared to advisors with no designations.
By using behavioral finance to keep clients in a plan…that's how we're specializing. That's how we're talking to our clients, and a lot of that came from our education at The American College of Financial Services.
Scott Winslow, MSFS, ChFC®, CLU®, RICP®, AEP®, CCFC
My time at The College has been amazing. The professors are experts and make complex topics easy to understand. The flexibility of the programs allowed me to balance my studies with my career, and I’ve gained practical skills that I use every day. I’d recommend it to anyone looking to grow in the financial services field.
Derek Schletzer, ChSNC®
Everyone in financial services is an educator: we educate our clients to make informed decisions for their financial futures, and therefore, we have to be educated ourselves. Enrollment in The College is one of the wisest decisions you can make to grow your knowledge and your practice.
Sherrilee Buller, CLU®
The strength of The College’s curriculum is what drew me to it, and it’s what allowed me to expand my opportunities and accelerate my career through that knowledge.
Heather Welsh, CFP®, AEP®, MSFS
The College’s education has been like body armor for me. I’ll absolutely be a lifelong learner.
Terry Parham, MSFP, CFP®, ChFC®, CLU®, RICP®, WMCP®
What I learned at The American College of Financial Services gave me the confidence and knowledge to get creative with helping business owners and others in need of succession planning fund their own retirements.
Irv Rosenzweig, CFP®, ChFC®, CLU®, CRPS®, AEP®, AIF®
01/00
Insights and Resources for What’s Happening Now
Insights
President and CEO George Nichols III, CAP®, introduces The College’s first-ever consumer awareness and engagement campaign.
October 08, 2025
Press
New Campaign Spotlights the Specialist
The American College of Financial Services shows the value of designations by focusing on specialized areas of planning, helping consumers find professionals who match their needs.
October 08, 2025
Insights
The Wealth Management Certified Professional® (WMCP®) is a designation that proves your ability to manage money and provide sound financial advice.
October 02, 2025
Insights
Behavioral Finance 101 With Michael Finke
As a financial advisor, the ultimate goal is to help clients achieve their financial goals. Knowing how they behave can be a critical component in helping them get there.
October 01, 2025
Insights
The Ultimate Guide for Choosing the Best Type of Life Insurance Policy
There’s no denying it. Shopping for life insurance sucks. Finding a trustworthy source for in-depth life insurance knowledge is a challenging task.
October 01, 2025
01/03
1 Orion Study. 2021.
2 Herbers and Company Service Market Growth Study. 2023.
3 RIA Growth and Specialized Knowledge Survey. The American College of Financial Services. 2022.