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Trust Certificate Program

Best For

Home office leaders and financial professionals looking to leverage trust as a strategic asset

Timing

6-10 Hours

Format

A Workshop Intensive for Leaders in Financial Services

Live

Tuition

Starting at $2,000 per student (program dependent)

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A Unique Evidence-Based Education

Driven by the Latest Research on Trust

The Trust Certificate Program equips financial services professionals with the skills necessary to build and restore trust, backed by proprietary research and data only available through The American College of Financial Services.

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Trust Certificate Program at a Glance

Admissions Requirements

There are no prerequisite courses required to begin the Trust Certificate Program. Each class must have a minimum of 10 students.

To complete the Trust Certificate Program, you must:

Participate in all class sessions.
Work collaboratively on a final capstone project with a group of fellow students (applicable only to the Advanced Strategies for Building Trust course) or participate in a portfolio of group exercises (applicable only to the Strategies for Building Trust course)

For more information, contact us at ethics@theamericancollege.edu.

Tuition

Program tuition is determined by the size of the participating cohort, course hours, and mode of course delivery: either fully online, fully in-person, or a hybrid option. Cohorts can include a minimum of 10 and a maximum of 25 students, and pricing ranges from $2,000 to $3,000.

Companies that are members of the Center for Ethics’ Alliance for Ethics will receive a 10% discount. Travel expenses for on-site delivery are not included in tuition.

What You'll Learn

The Trust Certificate Program is designed to provide professionals, advisors, and leaders in financial institutions with a deep and actionable understanding of trust and its underlying mechanisms. Participants will learn about the science of trust and how to apply various frameworks and models to real-life challenges.

Your learning outcomes include:

Understanding the distinction between trust and trustworthiness
Examining how trust motivates positive behaviors
Identifying common barriers to trust, the actions that erode it, and how to restore it
Discovering strategies to enhance trust within the industry and your firm
Submitting a real-world trust and leadership challenge for feedback from the facilitators and your colleagues
Receiving a Certificate of Completion to commemorate your participation

Course Delivery

The Trust Certificate Program is designed for leaders in financial services institutions seeking to drive overall firm growth and profitability, increase client retention, and develop a high-performing team environment built on trust and collaboration. Students can choose one of two courses:

The Advanced Strategies for Building Trust: a Practice-Based Certificate Program is a live program tailored for home office leaders at a single company. This option provides 10 hours of education, including a capstone project, delivered on-site, hybrid, or fully remote This program is eligible for CE credit.
The Strategies for Building Trust: a Practice-Based Certificate Program is a mixed cohort option, designed for financial professionals, advisors, and leaders from various financial services institutions. This multi-company version offers 6 hours of live content available for open enrollment via the College’s website. This program is eligible for CE credit. The next session is scheduled for June 2025.

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Why Take Our Trust Certificate Program?

Enroll Now

1/3

Of consumers report high trust in financial services.¹

84%

Of consumers cite transparency as a key factor in trusting a financial services company.¹

67%

Of consumers say they trust companies more when their values are aligned.¹

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Loved this course! Every leader should learn more about trust, and how it impacts every relationship and interaction we have with the public and internally.

Program Participant

Understanding the different trust challenges that this course presented will enable me to use the information when coaching my team and working with peers.

Program Participant

A meeting between three people around a table

I will approach situations that require high levels of trust with a new and refreshed perspective.

Program Participant

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Learn From the Leaders in Applied Ethics

Azish Filabi

JD, MA

Managing Director, American College Cary M. Maguire Center for Ethics in Financial Services

Associate Professor of Business Ethics, Charles Lamont Post Chair of Business Ethics, The American College of Financial Services

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