Liv Gagnon is the co-founder of Choir, a diversity-tech platform and conference diversity certification aimed at bringing more people of color, women, and non-binary financial experts to conference stages and media. Gagnon co-launched Choir in January 2022 and runs the company's platform, VoicesTM, which connects reporters, conference planners, and other industry content producers with new-to-them sources and speakers who bring diverse expertise representative of the world around us.

Gagnon previously founded Portaga Creative, a brand consulting firm for impact-driven financial companies. She is a media relations specialist, public relations consultant, and branding expert who has helped over 20 companies launch into the public eye with a focus on social values.

Gagnon appeared in Financial Planning's "23 in 23" list, and is the recipient of RIA Intel's 2022 Rising Star of the Year award. Choir won the 2022 Wealth Management Industry Award and the ThinkAdvisor Luminary Award for Diversity, Equity, and Inclusion.